The Possibility of Simplicity
Good technology makes things easier, not more complicated. Human-centered design and ergonomics are key enablers in making this happen.
We guide you in evaluating technological possibilities and putting them into practice in ways that serve your goals — whether megatrend technologies or established approaches.
What matters is acting from a position of deliberation, rather than following the reflex to do what everyone else does.
We support you with our expertise to unlock the true potential of new and existing technologies.
Human-Centricity Is Not Optional
The European Commission has initiated a paradigm shift with Industry 5.0: technology should support people, not replace them. Sustainability, human-centricity, and resilience are no longer add-ons — they are prerequisites for the competitiveness of European companies.
This perspective aligns with what we observe in practice: technology projects rarely fail because of technology. They fail because people are not brought along.
↗ Industry 5.0 – Towards a sustainable, human-centric and resilient European industry (European Commission, 2021)
Design Over Discipline
Research shows: 40 to 50 percent of our daily actions are habits — not conscious decisions. Willpower is fragile: stress, lack of sleep, and time pressure break discipline. What is visible, easy, and socially embedded gets repeated.
The consequence for technology projects: if a system requires daily motivation, the user is not the problem — the design is. Good systems make the right thing the default, not the exception.
↗ Habits – A Repeat Performance (Wood & Neal, 2007) and preceding publications by the authors